Beginning a Workplace Health Promotion Program vision and brand for your company’s Workplace Health Promotion Program:

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Posted by admin | Posted in Workplace Health Promotion | Posted on 23-10-2008

Why it’s important and how to do it

The Workplace Health Promotion Program Vision

A Workplace Health Promotion Program vision statement is a concise statement that summarizes the purpose and goals of your company’s commitment to starting a Workplace Health Promotion Program. Taking the time to clarify and describe your company’s Workplace Health Promotion Program vision can provide a focus and a consistent direction for your Procedures for years to come. The vision statement reminds leaders and workers of the link between worker health and the company’s ability to achieve its overall mission.

Answer the following questions and you’ll have the components needed to build a simple and effective Workplace Health Promotion Program vision for your company’s culture of health:

• What do you want your Workplace Health Promotion Program to accomplish?
• How do you plan to accomplish it?
• How does this Workplace Health Promotion Program mission support or further the company’s mission?

A sample Workplace Health Promotion Program vision statement might be . . .

To have workers who perform at their best and who enable XYZ Corporation to be an industry leader in printing quality and customer service (company’s mission), XYZ Corporation is committed to providing opportunities for healthy behaviors during the workday (how) in order to encourage workers not to smoke, to be active, and to eat healthfully (what).

The Workplace Health Promotion Program Brand

In the same way that your company’s name and brand image provide visibility for your business, your Procedures toward starting a Workplace Health Promotion Program will benefit from being easily recognizable to workers:

• A consistently used Workplace Health Promotion Program brand on all communications conveys to workers that the commitment to a culture of health is here to stay.
• A Workplace Health Promotion Program brand institutionalizes the culture and makes it more likely to withstand changes in staff and budget.

Do what you can to engage workers in starting the identity (brand) for your company’s Workplace Health Promotion Program. Not only are they more likely to accept the name, it’s also a great way to announce to workers the company’s Workplace Health Promotion Program commitment. Here are two possible approaches to involving workers:

Option 1: Have a Workplace Health Promotion Program contest

1. Announce the Workplace Health Promotion Program contest guidelines and deadline.
2. Have the Health and Wellness Committee review the ideas submitted, and select a name.

If, for example, your organization, Premier Building and Design, is in the commercial construction business, you might receive the following Workplace Health Promotion Program ideas from workers:

• Cornerstone: Feeling well is what it’s all about
• Premier Elements: Building healthier workers
• Custom Build: Building health builds wealth
• Building Health: Designing better worker health

After reviewing the entries, your Health and Wellness Committee determines that it likes the name “Premier Elements” and the subtitle “Building health builds wealth”. Your committee awards the “name the Workplace Health Promotion Program contest” prize to the two workers, those who submitted the pieces of the name that represent the final product.

Premier Elements: Building health builds wealth

3. Choose a Workplace Health Promotion Program logo to go with the name.

The Workplace Health Promotion Program logo is an important piece of the branding

• Review any ideas submitted for Workplace Health Promotion Program logos.
• If you’re fortunate to have a graphic design professional at your organization, enlist her or his help with developing the Workplace Health Promotion Program logo!
• As an alternative, select a piece of clip-art that fits with the Workplace Health Promotion Program name you’ve selected. For example, the organization referenced above might look for a symbol that conveys building, health and wealth.

Option 2: Health and Wellness Committee determines the name and brand

1. Have your Health and Wellness Committee brainstorm Workplace Health Promotion Program names.
• To get ideas flowing, ask members to write down all health-related words and words associated with your company or industry.
• Try clustering words together as in the construction organization example above.
2. Once your Health and Wellness Committee has narrowed down the possibilities to about three ideas, have committee members vote to select a name for your culture of health.
3. Choose a Workplace Health Promotion Program logo to go with the winning name.
4. Announce the company’s Workplace Health Promotion Program and the corresponding Workplace Health Promotion Program name. Explain that employees on the advisory committee chose the name.

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